Trade Assisted Gold Service

Calling all traders, builders, and developers

  • Are you a plumber, bathroom fitter, builder, developer or skilled trade?
  • Need a fresh source for your bathroom products?
  • Fed up of working long evenings and weekends?
  • Need German and British quality products?

Then call us on 01245-266966 and become a member of our Trade Assisted Gold Service “TAGS” to benefit from the following. Or pop in and see us from 8am to 5.30pm every day. Late on Thursdays.

Trade Assisted Gold Service (“TAGS”)

After a long day’s work no more

  • Repeatedly visiting clients – send them to us
  • Sourcing products – let us do it for you
  • Dealing with different suppliers – we know them
  • Trawling brochures – we do this every day
  • Designing on paper – we design in 3D / 4D
  • Storing goods – we can store and arrange delivery
  • Chasing suppliers – we do this for you, often takes a lot of time convenient for you – saves wasting your time enables you to bring on more clients work on what you are good at, i.e. install

Trade prices

You receive discounts on all goods
Save money
You can be more competitive or make additional profit
Receive 2 prices – RRP and trade


Quality suppliers

You can offer higher-end products and pick up those clients with more money to spend = more profit
German and British engineering rather than cheaper Chinese imports

Range of products

Offering a whole world or wider better quality products to you and your clients

From our main suppliers


  • AKW
  • Amtico
  • Crosswater
  • Grohe
  • HiB
  • Keuco
  • Lakes
  • Mulitpanel
  • Schluter
  • Villeroy and Boch
  • Hansgrohe
  • Roman Showers
  • RAK
  • Zehnder / Bisque







Design service

  • Use our extensive product and design knowledge.
  • Access to Virtual Worlds design service and 3D headset with no expensive monthly cost.
  • You can send your client to us and let us do the work.
  • Bring your plans or hand-drawn plans and let us do the rest to impress your client.
  • Accurate plans and images help with the build process.


Assisted site surveys

We can visit the client with or without you, whatever you need. Helps when the client cannot get to the showroom. Use our experience to see if there are any potential issues

Client presentations

You can send your client to us. We will present in our showroom in a nice environment with refreshments.


Free support

  • Help you and your clients with any pre or post questions, design, ideas.
  • You can speak to our office staff, contracts manager or installers if need help. If we cannot help then we can speak to the reps for you.
  • We can help build relationships with you.

Showroom use

Bring or send your clients to look around our boutique showroom. Have a go of working brassware in our “Rainforest Room”. Try out our 4D headset
Raise excitement in your client and get them to commit to you earlier. Accessible from 8 am to 5.30 pm for you and your clients. All under 1 roof


Warehouse access

  • To store the goods for you so you can collect as you need them.
  • Often there is limited space on site.
  • Reduce your overheads.
  • Recycle the waste cardboard and packaging in one of our bins.

Installation service

If you are a builder or developer and need supply and installation, no problem we have a team of our own ready to go.

One-stop shop

You find the clients, send them to us, we do the rest until you start the installation. Ultimately, they are your client.

Part of Frederick J French Building Contractors

  • You are dealing with a good local company with a great reputation, known since 1895 to reassure your customers.
  • Local and friendly service.


See how your bathroom could look with Virtual Worlds realistic 4D design software – worth £250

Arrange an appointment or ask us for more information.


“Frederick J French Fine Bathrooms are by far the best local supplier of quality bathroom products. From the moment we called them until we turned on the taps for the first time we had a great experience.”

“We were recommended to FJF and couldn't be happier. The 4D design really allowed us to be a bit more adventurous with our choices, and our bathroom turned out exactly the way it looked in the images. Everyone has commented on the great workmanship and we would highly recommend.”


12 + 14 =


Frederick J French founded the company in 1895. After his death in 1947 the company was sold to the surviving directors and since that time has been owned and managed by “hands-on” directors working full-time in the business and incorporating the values of a family firm.


Coval Works,
37 Beehive Lane, Chelmsford,
Essex, CM2 9TQ

Mon to Wed - 9:00 to 5:30
Thu - 9:00 to 20:00
Friday & Sat - 9:00 to 5:30
Sunday - Closed

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